Harnessing the power of sport to promote social change and positive futures through cricket.

Hagley West is especially proud of our partnership with the JP21 Foundation, a South Africa-based charity that has worked tirelessly to inspire minds, provide opportunities and be an instrument for change -- and they have done it by introducing the game of cricket to under-developed communities and schools. Sport is an incredible vehicle of positivity in remote areas and, since 2015, the JP21 Foundation has been committed to making real and lasting impacts to children’s lives within communities riddled by gang violence and substance abuse. 

The long-term objectives of the JP21 Foundation are to promote positive and healthy lifestyles, while encouraging every learner to have fun at the same time. We have so much respect for the work of cricketing legend JP Duminy and the JP21 foundation. 

To help with this mission, for every watch sold, Hagley West donates one square-metre of turf to the JP21 Foundation. This will allow more cricket pitches to be installed in schools and communities and thus the benefits of this amazing program to reach more children in need.